Earlier guides
Software guides for smaller businesses
The same buying discipline applies to software: start with the job and account for the full cost.
These general guides were prepared on 22 September 2026. They include no live vendor prices or affiliate links.
- CRM or spreadsheet for a solo consultant?
- A five-email welcome sequence for a consulting business
- How to calculate the real cost of a marketing stack
For our current workshop collection, see the buying guides.